A Single Lead Management Software For Your Business
ZOHO Marketing Automation is an all-in-one marketing automation hub that helps you to attract your website visitors, and manage marketing activities across multiple channels by sending mailers, and auto-responders. You’re able to capture and filter prospective clients as well as generate more qualified leads, convert them to sales, and maintain customer retention.
Zoho Marketing Automation Features
Multichannel Marketing
Capture Leads and monitor
Automated Email Campaigns
Website Visitor Tracking
Leads Management
Customer Engagement
Behavioral Targeting
Personalised Journeys
Advanced Analytics
Workflow rules and Autoresponders
Create Great Customer Initiatives by Establishing Engagement Initiatives
From generating leads to understanding their online behavior and evaluating them for sales—manage your entire lead cycle.
Retain and Engage Leads with the Best Lead Management Software
Understand the online behavior of your leads and use that information to tailor messages to them.
Create profiles for every visitor based on their browsing behavior so you can give them exactly what they want.
Website Behavioral Marketing
See how a visitor interacts with your website in terms of page visits and link clicks. Define goals for a visitor, group them based on their actions, and create a personalized experience.
In-app usage-based targeting
See how your users interact with your product and get an idea of features that interests them. Send tailor-made content to improve their experience.
Engagement Marketing
Relevance is the key to good customer engagement,
so build engagement programs that help you foster strong customer relationships.
Multi-channel Marketing
Communicate with your leads via several channels, allowing them to pick how they want to interact with you. Furthermore, because all of your lead data is maintained in one location, you can easily follow up with your leads at any time and in any manner.
Website Visitor Tracking
Examine how clients or prospects use your website in terms of page visits and link clicks. Create a tailored experience after identifying goals for them, and arrange them depending on their actions.
Email Automation
Construct an effective marketing strategy by automating everything, in addition to using pre-designed templates. Import data, schedule messages for specific events, send follow-ups, and customize your responses.
Zoho Marketing Automation Pricing Plan
Retain And Engage Leads With The Best Lead Management Software
Standard
- Unlimited Automated Emails
- Number of Visitors = 2 * Lead Count
- Facebook Pages, Facebook Groups, Twitter Profiles, Instagram Business Profiles, LinkedIn Profiles, LinkedIn Company Pages, & Google My Business listings
- Touchpoints
- Complete Lead Management
- Website Behavior Tracking
- Basic pre-built journey templates
- Basic Lead Journeys With Reports
- Custom Journey Goals
- Lead Path Tracing in Journeys
- Lead Scoring
- SMS Marketing
- Marketing Planner
- Survey Campaigns
- Webinar Promotions
- Event Promotions
- E-commerce Marketing
Premium
- Smart Pop-ups and On Spot Forms
- Website Missed Goals
- Site Purchase Abandonment
- Web Application Tracking
- Alias Domains and IP Filtering
- Lead Attribution Reports
- Custom Lead Tags
- Lead Stage Classification
- Advanced Pre-built Journey Templates
- Advanced Journeys with Reports
- ROI Measurement
- Multi-Product Management
- Product Cross-sell and Up-sell
- URL Shortening With Custom Domains
- Smart Links and App Links
- E-commerce Journeys & Workflows
- Store Abandonment Notifications
- Inbox Previews
- Email Signature Campaigns
Standard
- Unlimited automated emails
- Number of visitors = 2 * lead count
- Touchpoints
- Complete lead management
- Website behavior tracking
- Website goals and events
- Basic pre-built journey templates
- Basic lead journeys with reports
- Custom journey goals
- Lead path tracing in journeys
- Lead scoring
- SMS marketing
- Marketing planner
- Survey campaigns
- Webinar promotions
- Event promotions
- E-commerce marketing
Premium
- Smart pop-ups and OnSpot forms
- Website missed goals
- Site purchase abandonment
- Web application tracking
- Alias domains and IP filtering
- Lead attribution reports
- Custom lead tags
- Lead stage classification
- Advanced pre-built journey templates
- Advanced journeys with reports
- ROI measurement
- Multi-product management
- Product cross-sell and up-sell
- URL shortening with custom domains
- Smart links and App links
- E-commerce journeys and workflows
- Store abandonment notifications
- Inbox previews
- Email signature campaigns
Zoho Marketing Automation Frequently Asked Questions
- Select All leads from the Leads tab in the navigation bar.
- The lead list view will appear.
- On the right, click the Filter icon.
- Choose Do not Mail leads and Moved by me from the View menu.
- Apply the changes.
- This will show you the leads you have moved to the do-not-mail register.
- Mark the lead you want to move as active by clicking the Mark as an active icon.
Kindly confirm that you meet the following prerequisites before merging your Zoho CRM account with Zoho MarketingHub:
- To sync contacts/leads, you have active user accounts in both Zoho MarketingHub and Zoho CRM.
- To get the ZSC key that allows Zoho CRM to interface with MarketingHub, you must be a Zoho CRM administrator.
Automatically Pause Workflows When They Receive No Input: For example, you can freeze a sales automation workflow when it receives no input from prospects for a week. It will only perform activities for leads that have already entered the workflow.
If you have the necessary permissions, you can examine and update another user’s workflow. If you are the organization administrator, you can only delete another user’s workflow. Users in an organization can’t delete the workflows of others.
You can use an autoresponder to send emails based on a single criterion. You can use the same autoresponder to send follow-up messages. You can use a workflow to conduct numerous actions based on multiple criteria, but you’ll need to design another workflow to send follow-up messages.
