Grow Your Business Using Zoho Marketing Automation
Table of Content
Let’s face it. Running your own business takes a lot of time, energy, and resources. One thing any good businessperson understands is that it’s crucial to make the most of their resources and automate any process that they can. This is why Zoho One has become so widely used amongst entrepreneurs the world over.
The best software out there for business automation, Zoho one has been designed to help streamline inbound marketing, sales, project management, and customer service. It indeed helps businesses in increasing efficiency, improving productivity, and providing real-time insights.
However, we’ve seen businesses getting overwhelmed by the multitude of software and applications in Zoho One. So much so that most of the businesses end up only using Zoho CRM. Zoho CRM is undoubtedly important for any business out there but this is not where it should end. Businesses need to realize that Zoho has much more to offer.
Not all the applications are meant for every business and businesses should pick and choose the relevant ones and make the most of them rather than either trying to make use of every single application in the bundle or not even trying to use anything other than Zoho CRM.
Most of the business processes are centered around lead generation and businesses are always on the hunt for tools that help with lead generation and lead nurturing. This is where Zoho Campaigns and SalesIQ come in. These two marketing automation tools offer great support when it comes to automating the marketing process and converting leads into sales. This blog takes you through the whole process so that you understand how Zoho campaign, the best email marketing software can be used in the best possible way to automate your marketing campaigns.
Lead Generation with Zoho Marketing Automation
Understandably, you need a huge number of people in order to generate leads. It involves exploiting all the available channels and one of those channels is email. Now you do want to send out bulk emails but you don’t want your emails to send out in a spam folder never to be read.
Zoho Campaigns lets you create and manage an automated email marketing campaign with set goals, ensuring that your emails are reaching the right people and are being read.
One thing to keep in mind here is that it all comes down to content. If your content is not up to the mark, no matter how good the tools that you use are, it’s not going to help you. So, it’s always a good idea to start with laying down a clear value proposition, figuring out the customer’s pain points, and then building everything around these two keystones.
Why Should You Integrate Zoho CRM, Sales IQ, and Zoho Campaigns?
Once your marketing campaigns are running and you’re getting leads, you need to make sure that you have enough data about the leads. For that, you need to research more about the company that is going to be your client potentially. Once you have that data, it is good to add it to the CRM. This would allow you to segment leads based and target them accurately with remarketing campaigns.
Another key step you can take is to sync Zoho Campaigns and Zoho CRM. What this would do is it would allow for a smooth flow of information. Any visitor that comes to your website will be tracked and their information will be added to the CRM as well. This would help greatly with your email lists as well.
Zoho SalesIQ may provide additional data to help you evaluate your marketing efforts. SalesIQ keeps track of who visits your site, what they look at, and how they got there. Using SalesIQ to create tracking parameters will provide a more complete overview of how your campaign is doing.
Then, while you’re creating an email template, you can run the recipient’s name through SalesIQ to see who visits your website again and for how long. You may use SalesIQ to score leads because all of their behaviors are tracked and documented.
The email list that will be created will be tailored to the segments that you create. After that, you must link your segments to Zoho Campaigns, the best bulk email sending software in order for them to be shared. This allows you to send niche information to your segments via email.
This means you may send emails based on a template, but customize them with precise, customer-specific information using dynamic marketing variables. You can track what email recipients do when they return to your website if you configure the tracking parameters.
Zoho Campaigns will ask if you want to connect your leads to the CRM. Doing this synchronizes the data so that your Zoho CRM lead information includes the emails you sent them, as well as open and click rates and other campaign interactions.
This allows you to assign lead scores and notify sales for future outreach based on those grades. If the procurement executive did not react to the email offering a free sample, their information may be forwarded to the sales team, who could contact to follow up.
This is it for now. Use these strategies to automate your marketing efforts with tools that Zoho has to offer and amplify the results manyfold. DO share your feedback and reach out to us if you have any queries related to Zoho One.
Certified Zoho Consultation
Prism CRM Solutions is a certified Zoho partner offering qualified Zoho consultancy. We not just set up Zoho applications but also give you training along with total support in case of any discrepancies. Contact us now for all your needs regarding marketing and business automation.
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