Revolutionizing Customer Relationships – The CRM Evolution
Revolutionizing Customer Relationships – The CRM Evolution The Very Beginnings The Rolodex’s Development (the 1950s) Database Marketing and Digital Rolodexes (the 1980s) Direct Mail and Precision Marketing Outbound Sales Calls The Emergence of Digital Rolodexes Sales Force Automation (1993) Birth of Siebel Systems Increased Awareness of CRM Systems Invention of the Term CRM (1995) The […]